Craig Byfield Craig Byfield

National Account Manager

Craig joined Westburne in 2002 as Alliance Manager for the Shell Canada national agreement. He worked his way up the ranks through provincial, divisional and national level roles, and became the National Accounts Manager in 2012. Since then, Craig has developed a strong national team, and through strategic leadership, has coached them to work seamlessly with all stakeholders, including our organization, external customers and vendor partners. Most recently Craig was designated as the Westburne lead for two global areas of focus: International Key Accounts and Mining as well as Metals & Minerals accounts.

Craig prides himself on proactive engagement with multiple banners in the Westburne family, which has led to securing several significant international agreements. This has been accomplished by continuous improvement of the service model, and refinement of the value proposition.

Craig has been an active member of the Institute of Electrical and Electronics Engineers (IEEE) since 2004. When he’s not busy working, volunteering and traveling, Craig enjoys good food and wine with family and friends. He’s also a bit of a musician, and enjoys collecting and playing bass guitars.